In a world changing faster than ever, it has becoming increasingly important to continually monitor trends that dictate business. January 17th Emma Persson and Jimmy Sandell held the seminar A glimpse into the year ahead for the members of the Swedish Chambers of Commerce in Beijing.
The year 2012 is the last of the Mayan calendar and predicted to bring the end of the world. Rather than preaching doomsday, United Minds focused on great change and opportunities for the year of the dragon.
A truly urbanized global world has emerged, and technological developments are more evident than ever with more people living connected, healthy, and informed. These driving forces are rendered manifest in trends to watch out for and four of these were presented in the seminar.
One of the trends was New Tribalism, summarized as the way our social circles organize our lives no matter where we are in the world, thanks to a world of social networks and selective software that gives us all a catered information experience.
Starting out from macro and microtrends, United Minds offers theory and methods for trend analysis that remains relevant to business interest, and grounded in consumer insight. Please contact Emma Persson or Jimmy Sandell for further information on how United Minds can help your organization identify, explain and exemplify the business implications in China and in Sweden of next year’s most influential consumer trends.
