Increased demand for locally produced design in China. United Minds Jimmy Sandell and Emma Persson report from Shanghai.
Asian fashionistas are not omitted to the west anymore; rather China’s influence on the European runways has recently started to be noticed. As a sign, British magazine 10 devoted their December edition to Chinese models and designers. In Shanghai one can sense the emerging fashion scene and the change of wind.
A stop by Shanghainese designer Helen Lee’s Taikang Lu, her illustrious line is to be found. Helen herself is a good example of what is about to be. She has moved from her cult label insh (in Shanghai), towards a new more elegant, high end collection named after her and she emphasizes the impact of Shanghai as a place for design inspiration.
Locally produced design creations have become a way to promote and load a brand.
